Qualitative Analytics

We use qualitative observation protocols to record performance.

Our aim is to work with decision-makers to describe and understand behaviours, patterns, and trends in performance to initiate conversations about the ‘why’ and ‘how’ of performance … and how applied qualitative analytics might be of service.

In sport contexts, we provide decision support for coaches in real-time to identify lead indicators that capture the flow of games.

For more information about our applied qualitative analytics approach, see this description.

See also our flier about How Will Qualitative Analytics 5.0 Products Help Our Club? (What We Provide).