Applied Qualitative Analytics

We use qualitative observation protocols to record performance.

Our aim is to work with decision-makers to describe and understand behaviours, patterns, and trends in performance to initiate conversations about the ‘why’ and ‘how’ of performance … and how applied qualitative analytics might be of service.

In sport contexts, we provide decision support for coaches in real-time to identify lead indicators that capture the flow of games.

For more information about our applied qualitative analytics approach, see this description.